Product comparison
Simplify the semester
A good / better / best framing that turns a planning problem into an approachable product story.
Message framing · scripting · product storytelling
Wick · Product / Growth
Learning fast. Creating with purpose.
I learned marketing and growth by doing: creating around 30 videos for Wick, researching student needs, and turning product features into stories people could connect with.
Alongside video creation, I researched 10+ education and productivity platforms, designed surveys around four product/UI variants, and built a 13-week back-to-school content plan.
What I developed
- Audience-first storytellingTranslate student pain points into relevant hooks and clear messages.
- End-to-end video creationMove from concepts and scripts to filming, editing, and finished creative.
- Product educationExplain features through practical use cases and accessible tutorials.
- Research & creative iterationCompare approaches, absorb feedback, and develop a consistent content plan.
Three selected creative examples
From a hook to a helpful story.
Creator-led study advice
My secret to a 4.0
A personal student hook that connects study advice with a relatable audience need.
Audience empathy · hooks · on-camera communication
Problem-led creative
Sorting syllabi, minus the chaos
A familiar student frustration becomes the starting point for explaining a useful product workflow.
Problem framing · short-form editing · product education
Product education
A tutorial made for Wick.
A company tutorial I created to make a product workflow easier to understand, putting clear explanations and step-by-step communication into practice.
Watch the tutorial on YouTube ↗